In early 2015 Trek Bikes, the second-largest global bike brand, partnered with Amaze and Loop Integration to re-platform their current website in order to implement e-commerce capabilities. Traditionally bikes sales were made through Trek's extensive global network of mom-and-pop stores.
Our brief was to create an industry-leading digital eCommerce platform that supports and implements the core brand pillars. The site's visual expression had to convey performance and knowledgeability with an immersive, exciting approach to product layout. Creating a more playful and inviting site to encourage discovery and to make