Wacoal

A multi-brand, multi-market, multilingual eCommerce platform

Workshop facilitation
Art Direction
UI Design
System Design
Prototyping

Overview

Wacoal's brand portfolio comprises of six distinct lingerie and swimwear brands, including well-known brands such as Fantasie, Freya and Elomi, each of which has a different target audience.

Brief

We worked with Wacoal to reshape their entire portfolio of brands for the digital age. Our approach was to create a system ready to handle multiple brands in multiple markets, both commerce and non-commerce. A system that could adapt to the needs of each brand's unique personality and market position but feel like part of the family.