Agency: Amaze
Type: eCommerce
Role: Conception, Art Direction, Design
Year: 2018

Trek Bikes

Trek Bicycle Corporation began in 1976, when a pair of determined guys set out to make the best bicycles the world had ever seen. Their vision was grounded in unswerving principles: the product would be of the highest quality craftsmanship and it would bring the joy of cycling to a broader audience.

Trek were seeking to leverage eCommerce as an inlet for stores by preserving local relationships with dealers, not competing with them. Built on the hybris platform, the eCommerce solution was rolled out globally across more than 20 countries, which started with the US site. 

Trek - Lifestyle
Trek - Homepage